When the founder of Form Nutrition, Damian Soong, approached us with his idea to create a plant based nutrition brand with a difference we jumped at the opportunity. Working together with the team we positioned the brand, created the name and visual concept.

The packaging had to be distinctive to stand out in a busy market largely dominated by products focussed on body building rather than lifestyle. With this is mind we used evocative landscapes with a clean typographic aesthetic that would appeal to the aspirational target audiences.

The e-commerce website was the key driver in getting the product to market while developing relationships with other vendors. The fully responsive website focusses on the product allowing the customer to find out more details on each product and purchase easily or even subscribe for monthly deliveries of their great tasting protein products.

— visual identity
— website design/development
— advertising/marketing

http://thegoodpragency.com/